very wise old man once said, "Trying to sell something without
advertising is like trying to wink at a girl in the dark…you know what
you're doing, but no-one else does."
This principle is very true when it comes to selling real estate. In order
to achieve the very best result possible you need to expose your property
to as many buyers as possible. This in turn will generate more buyers interested
in your property, and therefore more competition for it. Greater competition
almost inevitably means a greater result in a shorter time.
Among the many important elements of an effective marketing campaign that
may be considered are:
1) Using an Established agency, such as Hyde (Almost 100 years of experience)
2) Using an agent that is a member of the Port Washington and Manhasset Realty
3) Using an agent that is a member of the Long Island Board of Realtors (Multiple
Listing Service). A computerized listing of all homes available for sale in
your area. Which will then feature/expose your property on an Internet property
search available to all member brokers.
4) Using an agency with a fully comprehensive Website. Offering an abundance
of Real Estate related information and being able to advertise your property
on the internet, and attract more buyers. Such as Hyde with www.hyderealty.net
5) Using an agent with regular promotion in and capability to advertise in:
• The New York Times
• Portfolio Homes
• The Wall Street Journal
• Law Journal
• Relocation Corporations
• Internet (On many sites eg. Nytimes.com, mlslirealtor.com, hyderealty.net)
• Port Washington News
• Showcase of Homes
• Homes of Distinction
6) Heavy Promotion of Property by Hyde Salespeople, behind the scenes networking.
7) Open House inspections.
8) “For Sale’ signs in front of the property (If it is permitted)
9) Color highlights sheets for each client to take.
10) Video capabilities of interior of your home
Using these services and advertising/marketing points of difference, allows
us to assure you that no stone will be unturned to develop the best buyer at
the highest price.
Open House Inspections allow both buyers and brokers to view the property
with ease while your agent is present and can show the property while answering
questions. Open Houses are advertised in the press and can attract a larger
number of people to come view the home. So Opens become an easy method for
buyers to come to look without having to make an appointment in most cases,
and it allows people to look at a time that’s convenient for you.
- The first Open House is the Broker Inspection. This is when the property
is first available and introduced to the other brokers in Nassau County. No
buyers will come at this time. However, this is the point when the knowledge
of your property being available will spread, and brokers will inform potential
customers. It is usually conducted between 11:30am – 1:30pm on a selected
- We will then schedule an open house for the public. (This usually is on
Sunday, at a time that suits you). A lot of customers will come during that
time, but when it doesn’t suit a customer, another time will be worked
out that suits both you and them. To ensure they have the chance to see the
property. When this is done, no one other than a member of Hyde Realty will
- The Public Open House is conducted in the same manner as the Broker’s
Open House, except that we have attending customers/clients sign an open house
sheet requesting their name, address and phone number.
- We prepare listing sheets, including photographs, a detailed description
of the house, as well as all pertinent information needed when purchasing a
- Open House Inspection signs are placed at the end of the street in permitted
areas, and on the corner of adjoining streets or main roads to capture the
attention of as many people as possible.
- At the conclusion we make sure all lights are turned off and all doors locked
when we leave, or leave the home as instructed.
- The people that viewed the property are then followed up, and feedback,
questions or offers from customers are relayed straight back to you.